National Business Media, Inc.

Email Marketing Coordinator

Broomfield, CO

The successful candidates will be able to walk a balanced tightrope between driving daily taNational Business Media, Ins. (NBM) is looking for an entry level Email Marketing Coordinator who enjoys detail-oriented projects, has solid technical skills, and thrives in a fast paced environment. This role directly supports the day-to-day deployment of marketing and promotional email messages for all B2B magazines, trade shows and emerging online channels. sks forward while remaining connected to a big picture perspective and discovering opportunities that hide around every corner.

Preferred Qualifications:

  • Hands-on email marketing experience
  • Basic knowledge of best practices for email design, list management and CAN-SPAM laws
  • Strong general understanding of online marketing metrics
  • Experience managing website content and trafficking website ads
  • Bachelor's Degree

Responsibilities:

  • Email deployment - develop, execute and analyze multiple email campaigns on a daily basis
  • Maintain email platform (CheetahMail) and ensure messages are optimally deployed
  • Dig into the analytics, create reports and provide suggestions based on your findings
  • Oversee and update master email marketing schedule and related documentation
  • Research and educate supporting departments on email best practices
  • Coordinate with marketing and editorial teams to collect materials and schedule messages
  • Update website content that relates to email messages (Drupal)
  • Traffic monthly website advertisements (DFP)

Required Skills:

  • Creative thinker who enjoys learning new technologies
  • Highly organized with strong project management skills and ability to multi-task
  • Excellent written and oral communication skills
  • Embrace and respond quickly to changes while maintaining strict attention to detail
  • Ability to work independently or on a team 
  • Positive, can-do attitude

Bonus Points:

  • Experience with CheetahMail, DFP and Drupal
  • Designing and coding HTML/CSS email templates from scratch
  • Dreamweaver, Photoshop experience