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Promowear Digital Editions
Copyright © 2008 National Business Media, Inc.
All Rights Reserved
FEATURING... 26 MARKETS THAT PERFORM Here s an insider s view into the hotbed segment of performance wear, and how it s far outreaching its athletic beginnings. 32 WELCOME TO THE ECOFUTURE Since it s impossible to escape all of the buzz about organic and eco-friendlier fabrics, Mary Sells pro vides this handy reference to add meaning to all of the green-words. 36 SUSTAINABLE IS THE NEW BLACK The T-shirt has been at the center of the promotional wearables universe for many years, but as the tides are turning to earthly-responsibility, the T is learning to adapt. 40 ATTENTION TO DETAIL Pay attention to the details of the performance athleticwear and T-shirts we ve rounded up for you in this installment. IINSIDE ATD: 40 ASK SUSAN Susan Sanders talks tradeshows, fighting small margins and sweating with style. 58 ANTI-RECESSION MEDICATION Misgivings about the outlook for 2008 with last year s foreclo sures, mortgage mess and recession threats? Business expert Vince DiCecco has the antidote. 62 CUSTOM PACKAGING OPTIONS Royal Apparel s Morey Mayeri provides the run-down on creating completely custom programs to appease your cus tomers one-stop-shopping needs. 2 Promowear Magazine January/February 2008 PR JanFeb08.indd 2 12/19/07 3:24:48 PM Use FAST #83 PR JanFeb08.indd 3 12/13/07 8:17:18 AM