NewsTicker continued Video BillBoards Make washiNgtoN d.C. deBut The first video billboards to be approved in Washington, D.C. are up and running, featuring multiple commercials from Coca-Cola and AT&T Wireless. Each of the three 14-by-8-foot video billboards fea ture audio systems that enable pedestrians to hear com mercials at street level throughout the intersection of Seventh and H Street, one of the busiest pedestrian and vehicular intersection in the nation s capital, according to a press release. The billboards are attached to the exterior of Gallery Place, a shopping, dining, entertainment, office and luxu ry condominium development in the heart of downtown. Gallery Place and its new video billboards sit atop the second busiest Metro rail station and are literally steps away from Verizon Center Arena, Chinatown and several Smithsonian museums, the release stated. A short walk away are the new Washington, D.C. Convention Center, Capitol Hill, the White House, the Washington Monument, and several federal office buildings. Based on the available research, we believe the video billboards at Gallery Place will be seen by more than 100,000 people every day, said Patrick Pharris, president of Pharris Media Inc., the exclusive advertis ing sales agent of the video billboards. We ve worked closely with the owners and managers of Gallery Place during the past two years to get these boards conceived, permitted and built, and we re looking forward to selling them out on a long-term basis. Ten percent of the video content on the boards is be ing programmed for public and community service, he added. OOH Digital Media Content Strategies Summit Set The strategy institute will hold its out-of-home digital Media Content strategies summit 2008 Jan. 29-30 in Las Vegas. Designed for net works, advertising agencies, creative and production houses, retailers and content producers, the summit will examine delivering compelling content, enhancing the customer experience, optimizing content mix, influencing buying, measuring impact and strengthening the client s brand. Keynote speaker will be albert kelly, executive cre ative director, Fallon Minneapolis. The event will also feature the 2008 Fourth Screen Awards for Best Dynamic Advertising Content. For more information and to register, visit www.strategyinstitute.com. universities use rise Vision digital signage to extend Campus Communications Rise Vision Inc., Shawnee, Kan., a provider of Web-based content management software for interactive control of digi tal signage networks, has expanded its list of university and higher education customers using Rise s digital signage solutions to improve campus-wide communications. Colleges and universities that are using Rise Vision products include Texas State Technical College, Sam Houston State University, Missouri State University, North Carolina Central University (NCUU), Indiana State University, University of Virginia s Darden School of Business, University of South Carolina-Upstate and Villanova. 8 SignTech February 2008 TEFEB.indd 8 12/20/07 2:19:35 PM