Washington, D.C.-based Art Display Company recently completed a 35-foot tall light tower designed by artist Athena Tacha at The Shops at Wisconsin Place, located at the corner of Wisconsin and Western avenues near Mazza Gallerie in Washington, D.C.
"We are very excited to work with a talented sculptor in helping define the new Wisconsin Place," said Doug Kilsheimer, President of Art Display Company. "The light tower represents the expansion and vitality of our growing community."
The tower culminates the vision of both Art Display Company and tower sculptor Tacha. The W's in the tower's design refer to the internet and modern information age and to the three surrounding avenues of the block – Wisconsin, Western, and Willard.
The Light Obelisk on the fountain (inspired by both Metro signposts and Washington’s Memorial) rises 25 feet as the focus at the crossing of the axes–from the main street corner to Bloomingdale’s, through the Light Riggings activating the Arcade, to the office and the condominium towers–and down to the 35-foot WWW-Tower, the culminating beacon at the Willard entrance. The project architect, Brad Edgerly, termed the complex a “Light Avenue” – hinting at Paris’ Champs Elysees or New York’s Time Square.
Sculptor Athena Tacha says that the triangular WWW-tower is based on the initials of the three avenues, but also playfully refers to the Web and the information age we live in. Microsoft is one of the development’s major tenants.

Tacha's sculptures and photo-works are on display in many American museums and private collections and she has won over fifty competitions for permanent public art commissions. Her other works at the development include an obelisk sculpture with an LED light display in the south plaza and a light sculpture above the pedestrian arcade.
Art Display Company and Tacha worked collaboratively to conceive, design, and bring to life the tri-colored LED structure, which sits in front of the plaza's Whole Foods entrance. The RGB tubes, programmed to constantly change colors in varying rhythmic progressions, are suspended from the roof with large aluminum beams and a network of steel cables which prevent the tubes from swaying even in 70-mile-hour-winds. This cable network gives the impression of a ship’s riggings—the arcade’s airy and semi-transparent roof can be imagined as the sails held by their Light Riggings.